Viceroy Bali
Luxury is about exclusivity, while digital marketing is about visibility, and Gaia balanced both perfectly for Viceroy Bali. This 5-star resort with only 40 private villas, nestled within the secluded Ubud Valley, strengthened its presence across international search while preserving its rare sense of privacy and prestige. In February 2026 alone, digital efforts generated 2.67M impressions, 22,300 clicks, and a significant rise in direct booking intent.
The Challenge
Viceroy Bali faced the challenge of maintaining its ultra-exclusive identity while competing for visibility and direct bookings in a global luxury hospitality market dominated by large-scale hotel groups and OTA platforms.
The Solution
We actively manage a performance-led growth strategy that combines technical SEO, web architecture optimization, and targeted media buying to strengthen direct bookings and consistently deliver a 15x ROAS over six consecutive months.
Scope: